Oleev Wonder Woman Contest – During year 2012, Modi Natural started a campaign wherein they selected successful women and recognized them. It was actually a branding exercise for their brand “Oleev”. What “Marico” has done 10 years back for Sunflower oil is getting done by Modi Natural today.
Modi Natural Creative Ads – Look how they are touching the core value system and making their brand presence felt among masses. Good advertisement leads to good branding.
Modi Naturals to enter ready-to-cook segment – News dated May 2017
– “Earlier, manufacturing was our core competency, Now brand building & distribution network is our strength” – Akshay Modi, Executive Director, Modi Naturals
– “By the end of the previous financial year, we were able to develop a strong pan-India distribution network. We have achieved the width in distribution, and now it’s all about focussing on increasing the depth,” he added.
Modi Naturals launches 2 new blends of edible Olive oil – ‘Oleev Health’ & ‘Oleev Smart’
– “We have grown from zero to INR 100 cr in the branded edible oil category in the last four years,” he said. “Today India is grappling with lifestyle disorders and health issues. Heart diseases and vitamin deficiencies are affecting common man. The two new brands ‘Oleev Health’ and ‘Oleev Smart’ have been specially positioned for consumers to fight modern day stress, keep the heart healthy and address key vitamin deviancies and enjoy overall wellness.”
May 2014 – Look how company started brand awareness program among masses…